LM-W-0052026Live
Enrolment funnel reporting in GA4
GA4 reporting for Ara that followed prospective students from a campaign link to a completed enrolment, so marketing could see where people dropped out while recruitment was still running.
Filed under
analytics
LM-W-0032026Live
Measurement under consent
A region-aware consent layer for ara.ac.nz that controls every analytics tool on the site, and fails to the strict version whenever something goes wrong.
Writing #
All writingThe cheapest warehouse was the one we already had
We planned to move Ara’s analytics from GA4 through BigQuery to an Azure warehouse and Power BI. Costing it showed the data could simply stay in BigQuery for under a dollar a month.
The slider that moved one subject at a time
A Clarity heatmap showed that 80% of clicks on Ara’s home page went to one arrow. Making each click move a full page of subjects brought that down to 25%.