LM-W-0052026Live
Enrolment funnel reporting in GA4
GA4 reporting for Ara that followed prospective students from a campaign link to a completed enrolment, so marketing could see where people dropped out while recruitment was still running.
Filed under
data
Writing #
All writingThe cheapest warehouse was the one we already had
We planned to move Ara’s analytics from GA4 through BigQuery to an Azure warehouse and Power BI. Costing it showed the data could simply stay in BigQuery for under a dollar a month.